I'm Jevon Craig - a product analyst and brand partnerships strategist born in Trinidad & Tobago and raised in New Jersey.
I spent four years at L'Oréal Luxe building analytics infrastructure and leading consumer insights across the Luxe division, where I also co-founded Black @ L'Oréal, a national employee resource group that scaled across L'Oréal USA and produced signature cultural programming and events.
I'm now a Product Analyst at FanDuel Casino, where I lead experimentation analytics, player segmentation frameworks, and cross-functional product deep dives working at the intersection of behavioral data and product strategy to inform how millions of players experience the platform.
A Rutgers alumnus and lifelong sports, entertainment, and fitness enthusiast. I bring the same energy to the data as I do to the culture.
Outside of my day job, I founded BCC - Bridging Communities and Culture, where I work as the strategic architect behind creator and community brands. My work spans structuring brand partnerships, designing multi-partner events, and developing go-to-market strategies at the intersection of sports, music, and lifestyle. I'm always in the room. You just don't always see my name.
CliftonStrengths Top 5
- 1Strategic
- 2Responsibility
- 3Relator
- 4Individualization
- 5Futuristic
I'm most energized where culture meets data, where behavioral insight meets brand strategy and real community impact.
