Product Analyst & Brand Partnerships Strategist based in New York.
Experience
About
I'm Jevon Craig - a product analyst and brand partnerships strategist born in Trinidad & Tobago and raised in New Jersey.
I spent four years at L'Oréal Luxe building analytics infrastructure and leading consumer insights across the Luxe division, where I also co-founded Black @ L'Oréal, a national employee resource group that scaled across L'Oréal USA and produced signature cultural programming and events.
I'm now a Product Analyst at FanDuel Casino, where I lead experimentation analytics, player segmentation frameworks, and cross-functional product deep dives working at the intersection of behavioral data and product strategy to inform how millions of players experience the platform.
A Rutgers alumnus, CliftonStrengths Strategic thinker, and lifelong sports, entertainment, and fitness enthusiast. I bring the same energy to the data as I do to the culture.
Outside of my day job, I founded BCC - Bridging Communities and Culture, where I work as the strategic architect behind creator and community brands. My work spans structuring brand partnerships, designing multi-partner events, and developing go-to-market strategies at the intersection of sports, music, and lifestyle. I'm always in the room. You just don't always see my name.
I'm most energized where culture meets data, where behavioral insight meets brand strategy and real community impact.
Selected Work
A cross-section of product analytics, brand partnerships, and community-building work.
Produced a sold-out community boat event in Perth Amboy, NJ with 60 attendees, in collaboration with @brownmillcompany and three confirmed brand partners: Olipop, Smartwater, and Ko Cafe. Managed end-to-end partner coordination including deliverable packages, on-site activation, and post-event reporting.
Co-founded Black @ L'Oréal, a national employee resource group that scaled across L'Oréal as a whole in the USA. Led signature cultural programming and events that drove a 25% increase in engagement and built community infrastructure across the organization.
Structured and produced creator-driven brand collaborations under the NoRegulars banner, including a viral collab with a pro basketball player and a co-branded activation with Cornersquare. Work spans concept, partner alignment, and go-to-market for lifestyle content that lands in culture.
Analyzed game discovery and engagement patterns across distinct player cohorts using a behavioral segmentation framework spanning 3M+ users. Translated findings into actionable product and merchandising recommendations that directly informed Casino Lobby strategy.
Built a self-serve internal dashboard centralizing Casino A/B test results, turning Databricks gameplay data into statistically sound experiment readouts with variant scorecards, lift percentages, p-values, and multi-treatment support. Adopted across the Casino Lobby workstream.
In The Mix
On the ground at events, panels, and activations where the work actually lives.
